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@mattgemmell@mastodon.scot

2026-02-01 16:32 UTC

This piece has been coming for a while, in one form or another. Makes me deeply unhappy to write it. https://mattgemmell.scot/the-fallen-apple/

Replies (20)

  • @netopwibby@social.coop 2026-02-01 17:08

    @mattgemmell@mastodon.scot Damn this was an uncomfortable read, especially for a current employee. 👀 I remember modding Windows XP to look like Mac OS X Leopard. I was glued to my Sony VAIO every Apple Keynote, wishing I could transform my shitty computer to a MacBook Pro LOL! My, how the mighty have fallen. For once in Apple's existence though, they truly have superior hardware and that is saving them from the last great exodus; people who rely on such devices for their work. Deeply unsettling times.

    Open ##2454172

  • @mattgemmell@mastodon.scot Totally agree. I used only apple hardware from 2010 and now I use the last piece I will ever buy - m4 macbook pro with utter disgust as it continually prompts me to upgrade the OS (no i dont want liquid glass) and randomly starts playing outloud when I put my earbuds back in the case because I had the audacity to not use airpods. Its taken me literal years to switch from all of apples services for photos, messages, notes, drive but I am out now and I will never, ever, return.

    Open ##2454174

  • @mattgemmell@mastodon.scot I’m done purchasing Apple hardware for the foreseeable future. I’m looking to shift toward Linux and European‑owned technology, and I urge others to consider doing the same. It’s time we break our dependence on American tech giants and stop feeding the very monster we helped create.

    Open ##2454179

  • @brettwitty@mstdn.social 2026-02-01 19:17

    @mattgemmell@mastodon.scot This was really well written. Thanks!

    Open ##2454185

  • @MissConstrue@mefi.social 2026-02-01 19:41

    @mattgemmell@mastodon.scot Solid read, capturing most of my discomfort with the current corporate iteration.

    Open ##2454187

  • @embraboy@mastodon.social 2026-02-01 20:44

    @mattgemmell@mastodon.scot Yup, agree completely

    Open ##2454189

  • @aeberbach@mastodon.online 2026-02-01 23:44

    @mattgemmell@mastodon.scot a very good article. I’m getting so tired of putting AirPods Pro back in the case hoping that when I pull them out both will wake up. The quality we once took for granted is long gone.

    Open ##2454190

  • @mattgemmell@mastodon.scot @saschadiercks@mastodon.social Wow, talk about timing!! I literally just finished writing a similar post I publish on Tuesday: "The Apple I Used to Know - Apple’s moral compass is broken and Tim Cook’s silence is the loudest symptom.”

    Open ##2454191

  • @nighthawk@aus.social 2026-02-02 00:11

    @mattgemmell@mastodon.scot Excellent read. Though I frankly doubt Cook bowing out of the CEO role will make much of a difference to Apple's focus on their stock price and shareholder value, especially if he shuffles over to become chairman of the board.

    Open ##2454192

  • @jsit@social.coop 2026-02-02 00:44

    @mattgemmell@mastodon.scot Don’t forget about ads in the App Store and, soon, ads in Apple Maps.

    Open ##2454193

  • @orj@mastodon.social 2026-02-02 05:07

    @mattgemmell@mastodon.scot well said.

    Open ##2454197

  • @kupfers@mastodon.social 2026-02-02 05:29

    @mattgemmell@mastodon.scot This is the moment where Steve Jobs should come back a second time. (Second coming)

    Open ##2454198

  • @coperob@mastodon.social 2026-02-02 06:27

    @mattgemmell@mastodon.scot Good post, Matt. I feel the same way. While I’ve been disappointed with software & design quality and attention to detail for some time, the loss of values and sickening displays of support for the fascist regime have gone much too far. I typically spend a lot of money every year on Apple gear. But no more. No upgrades or new devices. I am so disappointed.

    Open ##2454199

  • @gravedigger@mastodon.social 2026-02-02 07:09

    @mattgemmell@mastodon.scot Yeah, I think the problems actually began when Apple started paying dividends.

    Open ##2454200

  • @jaanus@iosdev.space 2026-02-02 07:11

    @mattgemmell@mastodon.scot @simonbs@mastodon.social “The thing is, for now at least, none of this seems to matter, because the investors are happy.” AND: there is no replacement No other company is better for the user, technically or morally I think the market is ready for EU based replacement, but no serious one has emerged yet

    Open ##2454201

  • @xavez@me.dm 2026-02-02 10:13

    @mattgemmell@mastodon.scot The first generation builds. The second generation maintains. The third generation squanders. I would be very surprised if it will be different here.

    Open ##2454202

  • At the first update that proudly announced new emojis I felt a pang of shame. OS X is supposed to be the choice of developers. They really need to hold on to that, and get out there with the "whatever you can do with *nix you can do on OS X". Make the future on it. Etc. Not keep pandering to adult children with brightly-coloured baubles.

    Open ##2454203

  • @mattgemmell@mastodon.scot needs to be said. I hope all the Apple tech pundits don't have collective amnesia when the annual score card voting comes around.

    Open ##2454204

  • @maxoakland@mastodon.social 2026-02-04 04:01

    @mattgemmell@mastodon.scot Good writing though. And this needs to be said. It's been a long time coming

    Open ##2454205

  • @kbsez@mstdn.social 2026-02-08 03:59

    @mattgemmell@mastodon.scot (Sigh) yeah.... Tim has betrayed us and failed us. I've been an Apple supporter and user since the 80's and now I'm looking at what options I have for phones that are neither Apple or google connected for when I replace my phone in a year---

    Open ##2454206