The most attention I’ve ever given this guy is when I watched Game of Thrones and the person I was watching with says, matter of factly, that’s Ed Sheeran. Me: I’ve heard the name, but who is he and why should I care? Followed by some pull up of a video with music so remarkable, I remember it not at all. Then there’s social media. Where you find out about a person not because you care but because a stream of posts starts flowing through your scroll. So you tap in and read about some guy you care about not at all.