Partner ordered a bottle of this when he was looking at soju and maekgeolli on the LCBO site. We dubbed it jet fuel and didn't drink much. It's north of 50% so a little goes a long way. But we didn't appreciate it til tonight after we read this and tried again per the recommendation on how to drink it. It still doesn't take much though. https://www.cbc.ca/life/food/baijiu-primer-the-worlds-most-consumed-liquor-1.7552287