2026-02-12 08:09 UTC
@GeofCox@climatejustice.social there’s a famous old quote; “half the money spent on advertising is wasted. The system only works because nobody can work out which half it is.” Thing is, these days with analytics you can tell exactly what works - and it’s way less than half, which is why IAB ad rates have fallen through the floor. The volume we see is desperation by publishers who now need 5-10 times as many cheap ads to make the same revenue.
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@GeofCox@climatejustice.social 2026-02-12 10:10
@NotTheLBCGuy@mstdn.social Yes - I think we are becoming more resistant - fast fashion is discredited for many, for example, secondhand (albeit often disguised under euphemistic fashion terms like retro or vintage) is becoming more trendy. I also think we're saturated. Most current products and services are changing in tiny increments. The main areas where there are big new consumer movements are in fact renewables - electric cars, solar panels, heat-pumps, etc - but these are not promising for big business as once bought they tend to reduce consumer spending - and in any case they're all made in China in state controlled or influenced companies.