I'm reminded of a scene from the 2011 #BlackMirror episode "Fifteen Million Merits", where you have to pay to skip #ads on the giant, always-on screen in your quarters. If you can't afford the fee and close your eyes or look away, the screen detects that and plays a really unpleasant noise until you watch the ad again. https://en.wikipedia.org/wiki/Fifteen_Million_Merits