@fixatedpersonsunit you can sorta block out a bunch of modern ads by using a polarised filter on a pair of glasses. https://www.vice.com/en/article/xw337w/these-screen-blocking-glasses-are-ad-blockers-for-real-life Buuuuut now im wondering if we could do something more active. Like a camera mounted to a HMD that you can see through, like the XReal Air. You could set some image processing machine learning system to detect ads and logos and have it output a white box in the appropriate part of the display to cover up the ad. It would eat up power like crazy, but would make an interesting point.