@ShadowJonathan@tech.lgbt I'll add to that: If I wind up hearing your ad and actually notice and remember the name of your product or service, I will boycott your company for the rest of my life. I don't encounter ads much these days, but still will *never* buy any "name brand" I remember commercials for when I was a kid. I'll go out of my way to buy "generic" products in order not to reward advertising and brand promotion.