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  Sure - first of all, your job application might be rejected as spam when you are naming yourself Sauron McSauronface. Depending on which character you are naming yourself after, people might also think that you are an idiot. If you name yourself Patrick Bateman, they might not want you to work in that kindergarden because your choice tells them a lot about you.

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  I really struggle to see what the benefit of federation would be here. That would mean that you would have several eCommerce pages with a federated product catalog? And if I buy on site A I might buy from someone on site B?