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I’m not as worried about the first phase, but the second, where they are talking about limiting access to Google, Apple, and Amazon services (etc.) for non-verified devices is what really concerns me. Do you think those companies will restrict it to the US only and allow a VPN to get around it, or do you think they will see the potential in the ultimate identifier for ads and make it mandatory for all users globally?
At its worst extreme, I could see this being used to identify every user of every device and then potentially use harvested data to deliver targeted and customized propaganda that could circumvent VPN anonymization since they are confident of who the specific device belongs to separate from an IP address it is connecting from. With AI, the ads could even be altered and customized to specifically prey on that individual user’s insecurities and biases. In a political context, this would be the most powerful propaganda weapon ever invented, and the capitalistic value of it would be immense.
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Huh. I guess I hadn’t thought of that because I don’t personally plan on using any Google, Apple, or Amazon services or devices. Kind of already cut most of it out of my life, but for companies that still will insist on having Google support yeah those jobs probably will still demand you give ID to those companies. That will suck.
They kind of already identify people’s devices, phones anyway. Canvas tracing is getting most people id’d by correlating the info like how you describe. For marketing and propoganda that might be worth the effort. I think the real cash cow in forcing everyone to use their services will be claiming ownership of any work that gets created using it. Kind of like employers do if you build anything while under a contract.
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