“Still, every little bit helps, as the old woman said when she pissed in the sea.” I wouldn’t tell people not to try just because they aren’t running data centers. Other people see people trying then it inspires them to try, and seeing a bunch of people trying when others are rolling coal makes people act accordingly. But when you’re in a culture where people just litter, you don’t try because someone who seemingly cares also isn’t trying. You don’t want to be in a situation where everyone gives up, even those that care.