That’s kind of the funniest part in fact: these companies are destroying their own viable business segments. Bing was a huge growth driver for Microsoft. Less clicks is bad for them. They make more money on Bing ads than they do on LLMs. Same with Google. Reddit is getting crushed atm after it sold access to its data to train models. Chat bots make visiting these websites pointless, without replacing that traffic with anything they can meaningfully monetize.