Same thing happened to Breyer's. 1866 Breyers is founded. 1926 Sold to National Dairy Products that would later become Kraft. 1993 Purchased by Unilever. 2004 Beginning of the end of "All Natural." 2012 Unilever settled claims regarding the "All Natural" labeling and agreed to changes in labeling. 2013 Many Breyers products are relabeled as "Frozen Dairy Dessert". 2025 Unilever spins-off of Breyers to Magnum #Enshittification #IceCream #BreyersIceCream #Unilever #MagnumIceCream