You could be like Ed Zitron and question financial assumptions implied by the actions of big players in AI. You could be like Corey Doctorow and question the social, artistic, and human implications of the way the technology is being adopted and marketed. Or like Eli Etherton (the computer guy) you might ask about the impact of the actions of these big players on security and professionalism in IT and Computer Science. These people don't even all agree. Pick one pick them all.